Aliva has The Cambridge Satchel Company in the bag

Visitors to the new flagship Cambridge Satchel Company store, in the heart of Covent Garden, will be stepping onto Aliva UK’s Metropolis Metrostone.

Aliva’s Metrostone was chosen to decorate the basement floor of the stylish new store, which has its large range of British handmade satchels and other bags tastefully displayed. It perfectly complements the layout and design of the interior of the store, which has been modelled on a Georgian townhouse.

The thick cement-based coating has been finished with a water-based polyurethane resin which has a pitted concrete effect in a mid-grey colour.

Aliva’s Tom Kitchener said, “Metrostone is ideal for both walls and flooring in designer-led environments where individuality can shine. It is durable and so is ideal for busy retail environments with a high footfall, and it is also versatile with a range that boasts a large number of attractive finishes, effects and colours.”

The two-floor, 1,400 sq ft store trades from ground floor and basement levels on James Street in the heart of one of London’s busiest theatre, restaurant and shopping areas.

The Cambridge Satchell Company joins a list of high-end global retail brands including Adidas, Fred Perry and Fendi which have chosen Metropolis to add individuality to their flagship stores.

Aliva’s Metropolis range of highly decorative resins gives an extraordinarily fine finish to walls and floors. They work for any interior project, offering textured, veined, multi-chromatic, shiny, pearlescent, transparent, polished and matt surfaces that exude substance, style and sophistication. Its resins are also entirely water-based and sustainable, helping to safeguard the environment.