Brush strokes give colour to World Expo 2015

Aliva UK’s parent group has helped transform the interior of this year’s World Expo in Milan with its range of paints and fine finishes.

Gruppo Ivas provided wall paints and decorative finishes for over 100,000 sqm of exhibition space across the globally renowned expo, the largest event ever organised on the topic of food and nutrition.

Over a six-month period, Milan will be a global canvas where countries will show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the planet and its equilibrium.

Gruppo Ivas’ products have a low environmental impact, which complements the expo theme of sustainable futures. Primers and skim coats, wall enamels, high quality, washable water-based paints and decorative finishes from the group’s Metropolis range are featured in a magnificent seven expo areas:


The World Expo 2015 runs until 31 October with exhibitors from 140 different countries. Gruppo Ivas was honoured to be invited to help give the event its Italian design flair.

Gruppo Ivas started in Italy in 1953 as a small painting business and four years later began producing its own paints and varnishes. It is now a leading global name in the construction industry. See a timeline of our group’s history here.

James Ormerod, managing director of Aliva UK, which has offices in London and Berkshire, said: “The expo is an incredible opportunity for our parent group’s products to make an impression with a global audience. Italian design flair is what makes Gruppo Ivas special but the expo’s theme of sustainability has synergy with our environmental credentials too. To be asked to undertake such a large scale project shows high regard for the company’s heritage in Italy.”

These products are all available in the UK, the fine finishes can be seen in the flesh at our Metropolis Showroom at 83-85 Wigmore Street.